공통영어1 동아 이병민 4과 빈칸 변형문제

Good afternoon, students. Today, I’d like to ____ about a topic that concerns us all: Money!

Do ____ think that you spend money wisely?

The truth is that ____ people are not as rational as they think.

This is because human beings are easily influenced by psychological ____

Let me ____ my point through the following examples.

The ____ Effect

In 2010, ____ Jobs introduced the tablet computer to the world.

During the presentation, he said, ____ going to price it under a thousand dollars,” which most people assumed meant $999.

He went on to talk about the features of the tablet and ____ to justify why the tablet was worth buying.

At the end, he ____ “I am thrilled to announce to you that the pricing starts not at $999 but at just $499.”

The crowd went wild. ____ tablet suddenly seemed affordable to everyone.

He put the $999 price tag in people’s minds at the beginning so that the $499 price would seem a ____ cheaper in comparison.

Steve Jobs used something called the anchoring ____ to his advantage here.

It works because people tend to rely ____ the first piece of information they receive when making decisions.

Let’s say you are shopping for a new jacket and the first one you see ____ priced at $100.

____ too expensive, as you don’t want to spend more than $50.

Soon after, you see a similar jacket from a different brand with a $70 price ____

You think it’s affordable, even ____ the price is still beyond your budget.

This is because the first piece of information acts as an anchor that influences your decisions ____

Here’s another ____ example. Look at the two pairs of sneakers.

They both are ____ but the way their price is presented is different.

Naturally, people are more drawn to the second ____

This is because the original price serves as an anchor, making the discounted price ____ more reasonable in comparison.

It is common for stores to use this kind of price anchoring as a ____ to encourage purchases.

Now let’s move on to ____ interesting effect.

In an experiment, one group of students was given a coffee mug and a second group a ____ bar.

Both groups were told they could exchange their ____

A third group wasn’t given anything and was told to choose either a chocolate ____ or a coffee mug.

This group showed an equal preference for the ____ items.

About half of the group chose the chocolate bar, and the ____ half chose the coffee mug.

____ suggested that roughly half of the first and second groups would trade their items.

But that’s not what ____ Only about 10 percent of the students in the first and second groups were willing to make the exchange.

Why is this? This is because people value something more when they ____ it.

This is the basic idea of the ____ effect.

People are less likely to give up what ____ already have or trade it for something else.

Companies often use the endowment effect as a ____ strategy.

For example, many media streaming companies ____ free trials to customers.

Once customers use the ____ trial, they feel ownership of that service, even if it’s temporary.

____ they are likely to value it more and are willing to pay to continue to own it.

A free-return policy ____ another example.

Say that a company is offering free returns on a smartwatch ____ 30 days of purchase.

It seems like a good deal, since you can get a refund even after ____ the item.

But once you take this deal and establish ownership of the watch, it is unlikely ____ you will return it.

As we’ve seen, our spending ____ be influenced by factors that appeal to our emotions and mind.

I hope this short lecture gave you a chance to reflect on your own spending and helped you understand the reasons behind irrational purchasing ____