Be a Smart Shopper
____ you think you are a smart shopper?
Well, you may ____ you are, but hold on!
There are various marketing strategies ____ influence your decisions.
Learning about them will ____ you a smarter shopper.
____ Marketing
What? ____ sale ends in two hours?
If I don’t buy the sneakers now, I will have to buy them ____ a higher price.
Stop, Junho! You’re buying the sneakers just because ____ don’t want to miss the sale.
You’re falling for a hunger marketing ____
If people can buy a product only for a limited time, they often feel “hungry” for it and want to ____ it.
About ____ the sale, don’t worry, Junho.
You’ll soon see a similar sale ____
Viral Marketing
____ the hottest dress on social media now.
Lots of ____ are wearing it.
I have to get ____ dress, too!
Wait, Yuna! You only ____ the dress because you saw it again and again on social media.
____ isn’t just you.
There are a lot of people who fall for ____ viral marketing strategy. Why?
Information about a product can spread quickly and widely on the ____ just like a “virus.”
If a product becomes ____ on social media, people naturally want to have it.
Yuna, just remember that a ____ product isn’t always right for you.
Anchoring Effect
____ looking for a lipstick for my mom.
How ____ this?
Expensive! I thought I could buy a lipstick for ____ dollars.
This is also ____ That’s better!
Hold on, Somi! Your budget is 30 ____ but you are buying a 40-dollar lipstick.
The 40-dollar ____ sounds cheap only because the salesperson showed you a 50-dollar lipstick first.
This is an example ____ the anchoring effect.
Usually, the first piece of information becomes an ____ and influences the shopper’s decision.
In your case, the 50-dollar lipstick ____ the anchor.
____ don’t just rely on the first piece of information that is given to you.