Be a Smart Shopper
Do you think ____ are a smart shopper?
Well, you may ____ you are, but hold on!
There are various marketing strategies ____ influence your decisions.
Learning about them will ____ you a smarter shopper.
Hunger ____
What? The sale ends in ____ hours?
If I don’t ____ the sneakers now, I will have to buy them at a higher price.
Stop, Junho! You’re buying the sneakers just ____ you don’t want to miss the sale.
You’re ____ for a hunger marketing strategy.
If people can buy a ____ only for a limited time, they often feel “hungry” for it and want to buy it.
About missing the sale, ____ worry, Junho.
You’ll soon see a ____ sale again.
Viral Marketing
That’s the hottest dress on social ____ now.
Lots of people are ____ it.
I have to get that ____, too!
Wait, Yuna! You only want the dress because you saw it again and again on ____ media.
It isn’t ____ you.
There are a lot of people who fall for a viral marketing ____. Why?
Information about a product ____ spread quickly and widely on the Internet, just like a “virus.”
If a product ____ hot on social media, people naturally want to have it.
Yuna, just remember that a popular product ____ always right for you.
Anchoring Effect
I’m looking for a lipstick for my ____.
____ about this?
Expensive! I ____ I could buy a lipstick for 30 dollars.
This is also popular. That’s ____!
Hold on, Somi! Your budget is 30 dollars, but you are ____ a 40-dollar lipstick.
The 40-dollar lipstick sounds cheap only because the salesperson ____ you a 50-dollar lipstick first.
This is an example of the anchoring ____.
Usually, the first piece of information becomes an “anchor” and influences the shopper’s ____.
In your ____, the 50-dollar lipstick was the anchor.
Somi, don’t just rely on the first piece of information that is ____ to you.