Be a Smart Shopper
Do ____ think you are a smart shopper?
Well, you may think you are, but hold ____
There are various marketing strategies ____ influence your decisions.
Learning about them will make you a ____ shopper.
Hunger ____
What? The sale ends ____ two hours?
____ I don’t buy the sneakers now, I will have to buy them at a higher price.
____ Junho! You’re buying the sneakers just because you don’t want to miss the sale.
____ falling for a hunger marketing strategy.
If people can buy a product only for ____ limited time, they often feel “hungry” for it and want to buy it.
About missing the sale, don’t ____ Junho.
You’ll soon ____ a similar sale again.
Viral Marketing
That’s the ____ dress on social media now.
Lots of people are ____ it.
____ have to get that dress, too!
Wait, Yuna! You only want the dress ____ you saw it again and again on social media.
It isn’t just ____
There are a lot of people who fall for a viral marketing ____ Why?
Information about a product ____ spread quickly and widely on the Internet, just like a “virus.”
If a product ____ hot on social media, people naturally want to have it.
Yuna, just remember that a popular ____ isn’t always right for you.
Anchoring Effect
____ looking for a lipstick for my mom.
How ____ this?
Expensive! I ____ I could buy a lipstick for 30 dollars.
This is also popular. That’s ____
Hold on, ____ Your budget is 30 dollars, but you are buying a 40-dollar lipstick.
The 40-dollar lipstick sounds cheap only because the salesperson showed you a ____ lipstick first.
____ is an example of the anchoring effect.
Usually, the first piece ____ information becomes an “anchor” and influences the shopper’s decision.
In your case, the 50-dollar ____ was the anchor.
Somi, don’t just rely on the first piece ____ information that is given to you.