Be a Smart Shopper
Do you think you ____ a smart shopper?
Well, you may ____ you are, but hold on!
There ____ various marketing strategies which influence your decisions.
Learning about them will ____ you a smarter shopper.
Hunger ____
What? ____ sale ends in two hours?
If I don’t buy the sneakers now, I will have to buy ____ at a higher price.
Stop, Junho! You’re ____ the sneakers just because you don’t want to miss the sale.
You’re falling for a ____ marketing strategy.
If people can buy a product only for a limited time, they often feel “hungry” for it ____ want to buy it.
About missing ____ sale, don’t worry, Junho.
You’ll soon ____ a similar sale again.
Viral Marketing
That’s the hottest dress on social media ____
Lots of people are wearing ____
I ____ to get that dress, too!
Wait, Yuna! You only want the dress because you saw ____ again and again on social media.
It isn’t just ____
There are a lot of people ____ fall for a viral marketing strategy. Why?
Information about a product can spread ____ and widely on the Internet, just like a “virus.”
If a product becomes hot on social ____ people naturally want to have it.
Yuna, just remember that a popular product isn’t ____ right for you.
Anchoring Effect
I’m looking for a ____ for my mom.
____ about this?
Expensive! I thought I could ____ a lipstick for 30 dollars.
____ is also popular. That’s better!
Hold on, Somi! Your budget ____ 30 dollars, but you are buying a 40-dollar lipstick.
The 40-dollar lipstick sounds ____ only because the salesperson showed you a 50-dollar lipstick first.
____ is an example of the anchoring effect.
Usually, the first piece of information ____ an “anchor” and influences the shopper’s decision.
In your case, the ____ lipstick was the anchor.
Somi, don’t just rely on the first piece ____ information that is given to you.