공통영어1 동아 이병민 4과 빈칸 변형문제

Good afternoon, students. Today, I’d ____ to talk about a topic that concerns us all: Money!

Do you think that you spend ____ wisely?

The truth is that ____ people are not as rational as they think.

This is because human ____ are easily influenced by psychological factors.

Let me illustrate my point through the following ____.

The ____ Effect

In ____, Steve Jobs introduced the tablet computer to the world.

During the presentation, he said, “We’re going to price it under a thousand dollars,” which most people assumed ____ $999.

He went on to talk about the features of the tablet and ____ to justify why the tablet was worth buying.

At the end, he said, “I am thrilled to announce to you that the ____ starts not at $999 but at just $499.”

The crowd went wild. The tablet suddenly seemed affordable to ____.

He put the $999 price tag in people’s minds at the beginning so that the $499 price would seem a lot cheaper in ____.

Steve Jobs used something called the anchoring effect to his advantage ____.

It works because people tend to rely on the first piece of ____ they receive when making decisions.

Let’s say you are shopping for a new jacket and the first one you see is priced at $____.

That’s too expensive, as you don’t want to spend more ____ $50.

Soon after, ____ see a similar jacket from a different brand with a $70 price tag.

You think ____ affordable, even though the price is still beyond your budget.

This is because the first piece of information acts as an ____ that influences your decisions later.

Here’s another common example. Look at the ____ pairs of sneakers.

They both are $50, but the way their price is presented is ____.

Naturally, people are more drawn to the second ____.

This is because the ____ price serves as an anchor, making the discounted price appear more reasonable in comparison.

It is common for stores to ____ this kind of price anchoring as a way to encourage purchases.

Now let’s move on to ____ interesting effect.

In an experiment, one group of students was ____ a coffee mug and a second group a chocolate bar.

Both groups were told they ____ exchange their items.

A third group wasn’t ____ anything and was told to choose either a chocolate bar or a coffee mug.

This group showed an equal preference for the two ____.

About half of the group chose the chocolate bar, and the other ____ chose the coffee mug.

This suggested that roughly ____ of the first and second groups would trade their items.

But that’s not what happened. Only about 10 percent of the students in the ____ and second groups were willing to make the exchange.

Why is this? This is because people value something more ____ they own it.

This is the basic idea of the endowment ____.

People are less likely to give up what they already ____ or trade it for something else.

Companies often use the endowment effect as a ____ strategy.

For ____, many media streaming companies offer free trials to customers.

Once customers use the free trial, they ____ ownership of that service, even if it’s temporary.

____, they are likely to value it more and are willing to pay to continue to own it.

A free-return ____ is another example.

Say that a company is offering ____ returns on a smartwatch within 30 days of purchase.

It seems like a ____ deal, since you can get a refund even after using the item.

But once you take this deal and establish ownership of the ____, it is unlikely that you will return it.

As we’ve seen, our spending can be influenced by factors that ____ to our emotions and mind.

I hope this short lecture gave you a chance to ____ on your own spending and helped you understand the reasons behind irrational purchasing decisions.