Lesson 2 Caring Hearts
Turning Ideas into Reality
My grandparents sell their delicious organic ____ at the local market every weekend.
____ went to help them last weekend.
____ they had already sold all of their jam!
They didn’t have enough strawberries to make any more ____
That evening, ____ sat by the window and stared out at the empty field behind their house.
Suddenly, I got ____ idea.
The field would ____ the perfect place for a larger greenhouse.
____ they could grow more strawberries!
I immediately started searching ____ a way, and I found the perfect solution.
I would start ____ crowdfunding campaign!
What Is Crowdfunding?
Crowdfunding is a way ____ raising money for a product, company, or charity.
These ____ people can use crowdfunding websites to collect money.
Crowdfunding is especially advantageous for individuals or small companies that can’t ____ big investors.
If the campaign is successful, the investors receive direct rewards ____ their contribution.
My grandparents were thrilled ____ I told them my idea.
With the help of investors, we could build a large greenhouse and ____ a lot more strawberries.
Moreover, we could reward the investors for their ____ by sending them jars of organic jam!
With this plan in mind, the next step was to ____ out the details.
Campaign Details
Before beginning ____ campaign, be sure to plan all the production details.
How ____ products will you make?
How long will it take ____ make the product?
This planning is ____ because your potential investors will want to see a clear schedule.
Once your plan is complete, remember ____ set your funding goal.
It should be ____ to complete the project and fulfill the rewards for the investors.
Consider all the necessary ____ before deciding on the amount.
After doing some calculations, we decided on an 8-by-12-foot ____
We thought it would cost ____ $4,000.
Once it was built, we could fill it with strawberry plants and expect a harvest within about four ____
Then it would take a ____ weeks to turn the strawberries into delicious jam.
We decided to set ____ funding goal at $5,000 to cover all the costs.
Also, we planned to run the campaign ____ three months.
I was really excited when I filled ____ the form to launch the campaign.
In less than a week, our application was ____ and funding began!
Campaign Promotion and Communication
For a successful crowdfunding campaign, promoting it is ____
You should consider ____ a video.
This ____ investors to get to know you and learn about your product.
In the video, describe ____ situation clearly and show your product.
You also need to express how important ____ product is to you.
Don’t forget to include a ____ request for support at the end.
During a campaign, ____ is important to send investors updates every week.
Through the update, the investors will be able to track the progress of ____ campaign.
After ____ application was accepted, I was eager to make a good first impression with our investors.
To achieve this
To achieve this, I ____ a video about my grandparents and their jam.
In the video, I highlighted how the strawberries were grown without ____ chemicals.
I also included clips of ____ grandparents.
In the clips, they were making the jam with all-natural ____
Finally, I explained where I wanted to put the new greenhouse and ____ for support.
After some editing, I posted the ____ on many social media sites.
It didn’t take long for word ____ our campaign to spread.
Funding for our campaign ____ slowly.
When the first investor committed ____ supporting us, I almost jumped for joy.
____ after six weeks, we have raised almost $2,500.
It seems like we ____ make our funding goal!