Lesson 2 Caring Hearts
Turning Ideas into Reality
My grandparents sell their delicious organic jam at the local market ____ weekend.
I went to help them last ____.
____, they had already sold all of their jam!
They didn’t have enough strawberries to ____ any more jam.
That evening, I sat by the window and ____ out at the empty field behind their house.
____, I got an idea.
The field would be the perfect place for a ____ greenhouse.
Then they could ____ more strawberries!
I immediately started searching for a way, and I found the perfect ____.
I would start a crowdfunding ____!
What Is Crowdfunding?
____ is a way of raising money for a product, company, or charity.
These days, ____ can use crowdfunding websites to collect money.
Crowdfunding is ____ advantageous for individuals or small companies that can’t attract big investors.
If the ____ is successful, the investors receive direct rewards for their contribution.
My grandparents were thrilled ____ I told them my idea.
With the ____ of investors, we could build a large greenhouse and grow a lot more strawberries.
Moreover, we could reward the investors for their help by sending them jars of ____ jam!
With this plan in mind, the next step was to figure out the ____.
Campaign Details
Before beginning your campaign, be sure to ____ all the production details.
____ many products will you make?
How long will it ____ to make the product?
This planning is important because your potential investors will want to ____ a clear schedule.
____ your plan is complete, remember to set your funding goal.
It should be enough to complete the project and ____ the rewards for the investors.
____ all the necessary costs before deciding on the amount.
After doing some ____, we decided on an 8-by-12-foot greenhouse.
We thought it would cost ____ $4,000.
Once it was built, we could ____ it with strawberry plants and expect a harvest within about four months.
Then it would take a few weeks to ____ the strawberries into delicious jam.
We decided to set our funding goal at $5,000 to cover all the ____.
Also, we ____ to run the campaign for three months.
I was really excited when I filled out the ____ to launch the campaign.
In less than a ____, our application was accepted and funding began!
Campaign Promotion and Communication
For a successful crowdfunding campaign, promoting it is ____.
____ should consider making a video.
This allows investors to get to know ____ and learn about your product.
In the video, describe your situation ____ and show your product.
You also need to ____ how important the product is to you.
Don’t forget to ____ a direct request for support at the end.
During a ____, it is important to send investors updates every week.
Through the update, the investors will be ____ to track the progress of the campaign.
____ our application was accepted, I was eager to make a good first impression with our investors.
To achieve this
To achieve this, I made a video about my ____ and their jam.
In the video, I highlighted ____ the strawberries were grown without using chemicals.
I also included clips of my ____.
In the clips, they were ____ the jam with all-natural ingredients.
Finally, I explained where I wanted to put the new greenhouse and ____ for support.
After some editing, I ____ the video on many social media sites.
It didn’t take long for word of our campaign to ____.
Funding for our campaign ____ slowly.
When the first ____ committed to supporting us, I almost jumped for joy.
Now, after six ____, we have raised almost $2,500.
It seems like we might ____ our funding goal!