Lesson 2 Caring Hearts
Turning Ideas into Reality
My grandparents sell their delicious organic jam at the ____ market every weekend.
I went to ____ them last weekend.
However, they had already ____ all of their jam!
They didn’t have enough strawberries to ____ any more jam.
That evening, I sat by the window and stared out at the ____ field behind their house.
Suddenly, I ____ an idea.
The field would be the perfect place for a larger ____.
Then they could grow more ____!
I immediately started searching for a way, and I ____ the perfect solution.
I ____ start a crowdfunding campaign!
What Is Crowdfunding?
Crowdfunding is a way of raising money for a ____, company, or charity.
These days, people can use crowdfunding ____ to collect money.
Crowdfunding is especially advantageous for individuals or small companies that ____ attract big investors.
If the campaign is successful, the investors receive direct ____ for their contribution.
My grandparents were thrilled ____ I told them my idea.
With the help of ____, we could build a large greenhouse and grow a lot more strawberries.
Moreover, we could reward the investors for their help by sending them jars of organic ____!
With this plan in mind, the next step was to figure out the ____.
Campaign Details
Before beginning your ____, be sure to plan all the production details.
How many products ____ you make?
How long will it ____ to make the product?
This planning is important because your ____ investors will want to see a clear schedule.
Once your plan is complete, remember to ____ your funding goal.
It should be enough to complete the ____ and fulfill the rewards for the investors.
Consider ____ the necessary costs before deciding on the amount.
After doing some calculations, we decided on an 8-by-12-foot ____.
We thought it would ____ approximately $4,000.
Once it was built, we could fill it with strawberry plants and expect a harvest within about four ____.
Then it would take a few weeks to turn the strawberries into delicious ____.
We decided to set our funding goal at $5,000 to cover ____ the costs.
____, we planned to run the campaign for three months.
I was ____ excited when I filled out the form to launch the campaign.
In less ____ a week, our application was accepted and funding began!
Campaign Promotion and Communication
For a successful crowdfunding ____, promoting it is necessary.
You should consider ____ a video.
This allows investors to get to ____ you and learn about your product.
In the video, describe your situation ____ and show your product.
You also need to express ____ important the product is to you.
Don’t forget to include a ____ request for support at the end.
During a campaign, it is important to ____ investors updates every week.
Through the update, the investors will be able to ____ the progress of the campaign.
After our application was accepted, I was eager to make a good first impression with our ____.
To achieve this
To achieve this, I made a video ____ my grandparents and their jam.
In the video, I highlighted how the ____ were grown without using chemicals.
I also ____ clips of my grandparents.
In the clips, they were making the ____ with all-natural ingredients.
Finally, I explained where I wanted to put the ____ greenhouse and asked for support.
After ____ editing, I posted the video on many social media sites.
It didn’t take long for word of our ____ to spread.
Funding for our campaign started ____.
When the first investor ____ to supporting us, I almost jumped for joy.
Now, after six ____, we have raised almost $2,500.
It ____ like we might make our funding goal!