영어1 와이비엠 박준언 3과 교과서 변형문제

Moderator: Welcome to The High School Debate Show!

Today's __________ topic is product placement.

The _____________ is "Product placement should be banned from television shows."

For your information, product placement is a form of advertising that ______________ inserting products in movies or TV programs with the intention of promoting the products or brands.

While proven to be an effective way to advertise products, product placement has pros and cons, ______________ arguments over whether or not it should be kept under control.

Now we will hear the main _____________ from both sides.

Team Haneul: We argue _________ product placement in TV shows should be banned.

We maintain our position in order to ___________ the rights of the general public, mainly television viewers, who are also product consumers.

Product placement does not extend benefits to the general public ________ interferes with their interests.

In this light, we offer three arguments against product placement―the quality of the shows, the ____________ choice of viewers, and the problem of invisible marketing costs.

Our first point in argument is that product placement defeats the very ____________ of TV shows, especially those in dramatic forms.

The primary purpose of dramas is to deliver a story, through ________ meaningful messages on society and the people living in it are delivered.

Viewers watch dramas planning to take their stories seriously and _____________ to the messages they deliver.

Product placement, on the other hand, __________ to sell products.

These competing goals __________ on the screen.

With random commercial brands popping out to __________ the focus from the plot, the show quality suffers.

A hero in a K-drama __________ to take both his hands off the wheel while driving a car and kiss a girl in the passenger seat.

It was a product placement ______________ an automatic pilot function of a new car.

The absurdity of the scene, totally out of the context, ruined what emotional sincerity the characters ___________ up to that point.

Who could take a drama seriously when it is obviously more interested in selling products than in telling ___________ stories?

Our second point is ___________ product placement doesn't give viewers a choice.

Unlike commercials ____________ breaks, there is no way for the viewer to avoid product placement.

The viewer is not given a choice over __________ to watch it or not.

Product placement is _____________ "embedded" in the program.

It is ____________ in the show, meaning that it is not possible to turn off the TV or switch the channel to avoid it.

Our last point is that product placement is enormously ____________ and costs companies that use it a lot of money.

These days, Korean TV shows have a global reach that ________ billions of people, so inserting products in them has become costly.

In the end, the extra marketing costs for product placement ___________ to the product's consumer price, with the products promoted by product placement becoming more expensive.

Based on these points, we __________ that product placement should be banned from all media, but at a minimum from TV shows.

Moderator: Thank you for your excellent ______________.

Now we're going to hear from the ____________ side, Team Bada.

Team Bada: We, as the opposing team, are going to ___________ that product placement should not be banned.

We also prepared three supporting arguments―the production funding in the new media environment, the better ____________ of program content, and other benefits of product placement in context.

Unlike Team Haneul, we would like to approach the issue from a slightly different _____________, taking content creators and product companies into consideration.

First, product placement is ___________ in the age of the new media environment.

Today many people enjoy programs _____________ mobile streaming services and video downloads.

The profit share from TV commercials is constantly ____________, and production companies and broadcasting networks are compensating for the loss by attracting more product placements.

From an idealistic point of view, the storytelling of TV dramas should not ______________ by commercial advertising.

From a realistic point of view, however, it is product placement _________ brings the programs to viewers.

Second, product placement does not harm but actually ___________ the quality of TV shows.

The "quality" of a TV show is not only about _____________.

Today's media content creation is ___________ like writing a novel.

Nowadays, high-quality media content requires a lot more elements such as expensive computer graphics, experienced directors, and even hallyu stars, but never ____________________ support the increased cost.

Such high-quality content can only ______________ with product placement.

Product placement ruins the story only when it __________.

When properly done, it may actually __________ the quality of sponsored programs.

For instance, in a K-drama about a blind girl's romance, there was a scene in which she ___________ lipstick on her own.

It was a product placement sponsored by a cosmetic company, but the scene was also ____________ to illustrate the girl's character―independent, attractive, and wealthy.

Not only _______________ the talk of the town for breaking a media stereotype of blind people, but it also succeeded in establishing the character in the story.

Our last point is that product placement is helpful _____________ it shows how the product is used in real life situations.

___________ that I wanted to buy a skirt, but I couldn't find one exactly to my taste.

While watching a drama, I saw an actress wearing a skirt with a design _________ I had always wanted.

In this case, product placement helped me ______________ what I wanted by providing more information in context on a product I wanted to buy.

This also explains how K-dramas introduce Korean products to foreign consumers, which often _____________ in global shopping sprees.

For example, a recent drama that became a huge hit in China _____________ by a ginseng company.

The hero was frequently seen to drink ginseng extract from a small ____________.

The product became so popular among Chinese people ________ it instantly went out of stock.

With hallyu contents spreading all over the world, Korean products are ________________ to global consumers through product placement.

Based on _________ points, we argue that product placement should not be banned.

Moderator: Thank you for your presentation. Now that we've heard from both teams, we are going to have a __________ debate session.